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The Poet Behind Coke's Super Bowl Spot Wants All of Us to Bring More Art to Advertising

W+K's Becca Wadlinger wrote the brand's ode to individuality

Coca-Cola's Super Bowl ad, 'The Wonder of Us', was written by Wieden + Kennedy's Becca Wadlinger, who was recruited specifically for her poetry. Wieden + Kennedy
By David Griner

February 6, 2018

When you hear a poem in an ad, especially a Super Bowl ad, it’s usually a safe and licensed choice lifted from the long-dead likes of Whitman or Frost.

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

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