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Coca-Cola has long made a name for itself based on its inclusive messaging in its advertising. Think back to the iconic “Hilltop” ad, or the brand’s 2014 “It’s Beautiful” Big Game spot, set to “America the Beautiful.” Now, the brand is back with another message of diversity and inclusion in its 12th consecutive Super Bowl appearance.
Wieden+Kennedy Portland created the 60-second spot that will air during the fourth quarter of the game. Alma Har’el directed the spot.
“For
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