Classic Blue Is Pantone’s 2020 Color of the Year

The hue is described as calming and timeless

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Pantone used an experiential activation to reveal the new top hue. Pantone

Key Insights

Pantone believes a familiar color will take the spotlight in the first year of the new decade: Classic Blue. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.