Classic Blue Is Pantone’s 2020 Color of the Year

The hue is described as calming and timeless

An image of two people in the distance with text that says
Pantone used an experiential activation to reveal the new top hue. Pantone

Pantone believes a familiar color will take the spotlight in the first year of the new decade: Classic Blue.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.