Experiential

Classic Blue Is Pantone’s 2020 Color of the Year

The hue is described as calming and timeless

An image of two people in the distance with text that says
Pantone used an experiential activation to reveal the new top hue. Pantone

By Ian Zelaya

December 5, 2019

Pantone believes a familiar color will take the spotlight in the first year of the new decade: Classic Blue.

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Ian Zelaya
ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.
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