Shutterstock Predicts 'Maximalist' Hues Will Dominate Marketing and Creativity in 2020

Photo provider analyzes pixel-level data

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

The visual world is about to take a bold turn toward “maximalism and saturated hues,” according to Shutterstock‘s 2020 Color Report.

Contrasting with the bright neon tones of the stock image provider’s last two reports, 2020’s color palette will feature three deeper hues: lush lava, aqua menthe and phantom blue.

“It’s a huge difference, and I’m personally relieved—I think these colors are really beautiful,” said Mike McCabe, Shutterstock’s vp of creative. “Last year’s were really in your face.”

The forecast is based on the photos and videos that Shutterstock’s 1.9



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in