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Living Coral Is Pantone's 2019 Color of the Year

It's a real switch from 2018's Ultra Violet hue

Pantone's Living Coral is shown.
Pantone pointed to Airbnb and Apple's use of coral over the past few months as a sign of the color's domination.Pantone
By Diana Pearl

December 6, 2018

Say so long to millennial pink. Another pink-tinted hue is set to take over in 2019—according to Pantone, at least.

Diana Pearl

Diana is the brand marketing editor at Adweek and managing editor of Brandweek.

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