Pantone’s 2018 Color of the Year Is Ultra Violet, Meant to Evoke Artistic Expression and the Cosmos

Moving on from last year's cheerful shade

Last year Pantone picked a bright green shade (Greenery) for its Color of the Year in an effort to bring some comfort in anticipation of 2017’s tempestuous year. Now looking ahead to 2018, Pantone has tapped a more contemplative and altogether existential color: Ultra Violet.

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@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.
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