Mars Petcare’s Temptations combines holiday nostalgia with cat antics for a cute ad promoting its puree treats.
Created by agency adam&eveDDB, the film recreates a ‘70s-style holiday special. A pair of sisters in glittery outfits sing “Deck the Halls” in front of a studio audience, from a stage covered with Christmas trees and presents.
But their song is interrupted by a tabby pounding on the piano, which their cameraman doesn’t seem to notice. The cat gives the cheesy show a disapproving glare, but is won over by a treat, which it blissfully licks up while dressed in a Christmas cloak.
The ad is part of Temptations’ year-long “Cats Lose Their Cool” campaign, which plays on cats’ aloof reputation.
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