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Mars Petcare’s Temptations combines holiday nostalgia with cat antics for a cute ad promoting its puree treats.
Created by agency adam&eveDDB, the film recreates a ‘70s-style holiday special. A pair of sisters in glittery outfits sing “Deck the Halls” in front of a studio audience, from a stage covered with Christmas trees and presents.
But their song is interrupted by a tabby pounding on the piano, which their cameraman doesn’t seem to notice. The cat gives the cheesy show a disapproving glare, but is won over by a treat, which it blissfully licks up while dressed in a Christmas cloak.
The ad is part of Temptations’ year-long “Cats Lose Their Cool” campaign, which plays on cats’ aloof reputation. Previous ads have portrayed felines as antisocial teens, art and food critics, and too fashionable to even acknowledge their owners in public.
In each case, Temptations products are presented as a way to excite your “too cool” cat.
“Every cat thinks they’re too cool to partake in holiday fun, but we know that cool exterior will crumble in the face of Temptations creamy puree,” adam&eveDDB creative director Richard Brim said in a statement. “Our new campaign is a fitting addition to the ‘Cats Lose Their Cool’ platform—a funny, nostalgic festive spot to prove just how irresistible Temptations treats are to our feline friends.”
Cuts of the ads in 40 and 15 seconds will run across TV and streaming from Nov. 1 through Dec. 24. The campaign also incorporates PR and influencer support from Weber Shandwick, and organic social content across Temptations’ channels.
Temptations launched a holiday treat bundle including chicken, tuna and beef liver versions of the lickable cat treats, as well as the brand’s classic crunchy and soft cat treats.
CREDITS
Mars Petcare
Vice president marketing NA: Jean-Paul Jansen
Brand director: Edwin Padilla
Brand associate director: Ellora Esbrook
Senior associate brand manager: Annie Pulizzi
adam&eve/DDB
Chief creative officer: Richard Brim
Creatives: Ben Robinson & Mike Whiteside
Creative director: Colin Booth & Ben Stilitz
Producer: Jess Middleton
Executive strategy director: Nick Hirst
Planning director: Lisa Stoney
Senior planner: Alice Wagner
Junior planner: Lucy Wilson
Senior project manager: Becky Faloju
Group managing director: Miranda Hipwell
Business director: Skye Stoppani
Account directors: Kathryn Armstrong
Account manager: Alexandra Burchett
Account executive: Pia Bhatt
Executive content director: Jess Taylor
Social director: Phoebe Wright
Social creative: Judith Tulkens
Print producer: Jaki-Jo Hannan
Senior business affairs manager: Layla Husted
Biscuit
Director: Jeff Low
Producer: Tom Ford
DOP: Rob Hardy
Time Based Arts
VFX supervisor: Miguel Wratten
VFX: Ollie Ramsey
Producer: Jo Gutteridge and Sian Jenkins
Factory Sound
Sound designer: Jon Clarke
Producer: Beth Massey
Music Supervision
Sian @ Siren
Weber Shandwick
Vice president, client experience: Meg Zych
Account director, client experience: Samantha Barron
Account director, client experience: Taylor Masura
Senior manager, client experience: Madison Miller
Manager, media relations: Afton Thompson-Witt
Senior associate, media relations: Jaime Castile
Mediacom
Media director, planning: Melanie Sayed
Media planner: Ella Farruggia
Media planning supervisor: Faith Torppey
Associate media director: Shawn Stewart
