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One of the most storied New York ad agencies is making a big move and changing its name: DDB New York is merging with adam&eveNYC to form a new creative agency called adam&eveDDB.
In addition, the agency will move its offices to a new space in the West Village in Manhattan and has hired Digitas president Caroline Winterton as its new CEO.
Both Omnicom agencies will now operate as one out of the new office with a new leadership structure under Winterton.