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A new campaign from Mars Petcare brand Temptations plays on some pet owners’ most irrational fear: that their cat might try to eat them.
The ads, which promote Temptations’ limited-edition Tasty Human MixUps treats, come with a warning as ominous as the product name: “treat your pet with Tasty Human treats, before they treat themselves to you.”
Created by Adam&Eve/DDB London, the campaign launches ahead of Halloween and is inspired by research showing that house cats share some DNA with lions and tigers.
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