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LONDON—The war on plastics is growing, with Burger King saying today that it will no longer include plastic toys in kids meals served in the United Kingdom.
This move comes as part of a new initiative and campaign the fast food chain is debuting today called “The Meltdown,” which will feature advertisements in digital content, out of home, in-store, PR and experiential. From now until Sept. 30, people are encouraged to bring old plastic toys into 500 Burger King locations across the U.K.—even