Burger King Expands Impossible Whopper to All 50 States as Plant-Based Trend Booms

Fast food chain had predicted the debut by year's end

A group image of wrapped impossible whoppers
The Impossible Whopper will be available at over 7,000 outlets in the U.S. Impossible Foods, Burger King

Burger King will make good on its plant-based sandwich promise sooner than the chain initially projected. As of Aug. 8, the Impossible Whopper—with its truth-in-advertising slogan: 100% Whopper, 0% beef—will be available at 7,000-plus outlets in the U.S.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.