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Consumers haven’t heard much from Bud Light since the brand released a statement from its CEO in April in response to the backlash it received for partnering with trans influencer Dylan Mulvaney.
Now the beer brand is back with its new “Easy to Summer” campaign that aims to reconnect with consumers through a more lighthearted approach, with scenes of people trying to cool off from the summer heat.
The ad, by the brand’s relatively new agency Anomaly, is the latest addition to its Easy to Drink, Easy to Enjoy platform, which debuted during the Super Bowl.
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