Bud Light's Response To Dylan Mulvaney Backlash Displays Dangers Of Shallow Advocacy

The brand worked to isolate the trans creator from its core demographic while benefiting from her reach

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On April 14, Bud Light responded to the uproar around its partnership with trans influencer Dylan Mulvaney with a declaration of patriotism. The expression of its “responsibility to America,” which did not address the slew of consumers who responded to the collaboration with resistance, left some audiences questioning why Bud Light recruited Mulvaney if it was not prepared to protect her.

“If brands don’t take that responsibility on, then this begs the question of what are the brand’s true intentions when launching this campaign?” said Meg Emiko Lee (they/them), a creator and artist who has worked with brands including Picsart and Fenty.

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