AB InBev’s Marcel Marcondes on Bud Light’s Woes: 'It's Coming Back'

CMO describes the situation as an "important wake-up call” for all marketers

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

CANNES, France — It was meant to be an inspirational seminar about how Anheuser-Busch InBev, the only company Cannes Lions has named Creative Marketer of the Year two years in a row, harnessed creativity to help drive business growth.

And it was—for the most part.

On Monday, Marcel Marcondes, AB InBev’s chief marketing officer, explained how AB InBev has shifted from a company that acquires brands to one that grows them before a full theater at the Cannes Lions International Festival of Creativity.



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