Breastfeeding Moms Declare Independence From Archaic Ideology in Willow's First Campaign

A brand uses OOH marketing to advocate for the modern mom

As advertising gets incrementally more progressive, fitting depictions of motherhood—breastfeeding, in particular—remain a hotly debated subject within the industry. Brands have been especially slow to include breastfeeding images over the years, despite the public’s increasing support toward mothers who feed in public.