This Ad Centered on Breastfeeding Is Both 'Unapologetically Raw' and Joyously Supportive

Global campaign for Tommee Tippee aims to 'demystify the complex realities of feeding'

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Tommee Tippee, the feeding and accessories brand for babies and new parents, has launched a new global campaign that aims to “demystify the complex realities of feeding.”

Created by agency Manifest, the campaign comprises a hero film and a digital content series. Titled “Spill the Milk,” the campaign will run in the U.S., U.K. and Australia.

The agency described the ad—which features real mums and babies—as an “unapologetically raw” and “honest” look at breastfeeding and bottle-feeding.

The spot, which proudly shows bare breasts without blurring or obfuscation, features breastfeeding women, those who prefer to bottle-feed and a woman who, following a double mastectomy, formula feeds.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in