Baby Brand Tommee Tippee Made Baby Wipes From Reams of Actual Parenting Advice

Stunt helps launch #ParentOn campaign


New parents eventually get so sick of advice, they'll want to wipe their baby's butt with it. And now, infant feeding brand Tommee Tippee has made that possible—with a limited run of baby wipes made from actual parenting advice.

The new Advice Wipes—made from a recycled mix of parenting books, magazine articles, printed-out blog posts and more—aren't available for sale to the public (yet—they might be someday). Rather, they've been made in a limited edition for special distribution as part of a new campaign from McCann themed "#ParentOn," which aims to give parents the confidence to put away the baby books and trust their instincts when it comes to raising their kids.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in