Motherhood Remains One of the Most Controversial Topics in Advertising

The industry’s reluctance to acknowledge breastfeeding will have to change eventually


The National Retail Federation (NRF) projects Americans spent nearly $30 billion to celebrate Mother’s Day this year, the most in the survey’s history. These dollars came from the 83% of U.S. adults who celebrate the holiday.

It’s clear Americans love their moms.

So do brands, which have long featured maternal figures in their ads, from Brady Bunch mom Florence Henderson’s long-running role as pitchwoman for Wesson Oil to superstar mom Beyonce’s promotions for her Ivy Park collection, some of which have featured her eldest daughter.

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