Brands Need to Take Action Around Important Social Issues Like Suicide Prevention

It’s possible for them to spark a positive change

hands holding a man in a black suit who is glowing
September is Suicide Prevention Month, which is the perfect opportunity for brands to take on non-politicized social issues. Getty Images

It’s well-publicized that suicide is a massive problem in America. Every day, over 120 Americans die by suicide, and it is the fourth leading cause of death for adults ages 18-65. With these tragic statistics, it’s not surprising to find that suicide affects almost all of us, in one way or another.

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Luiz Salles is svp, head of strategic planning at Orcí.