Luiz Salles Opinion Contributor Luiz Salles is svp, head of strategic planning at Orcí. With roots in Brazil and Miami, he joined Orcí in 2016. Voice Brands Need to Take Action Around Important Social Issues Like Suicide Prevention It’s possible for them to spark a positive change. Voice 5 Ways to Connect With Hispanic Millennials and Gen Zers Nearly 24% of younger consumers is Latino, compared to 11% of boomers. Voice Why the Super Bowl Isn’t the Optimal Time to Take a Stand The risks don’t outweigh the benefits.