Why the Super Bowl Isn’t the Optimal Time to Take a Stand

The risks don’t outweigh the benefits

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As brands drop teasers and hints about their big-budget ad spends heading into Super Bowl Sunday, one question remains: Is the Big Game the right place for a bold, perhaps political statement? Morning Consult recently conducted a study that found that only 20 percent of Americans feel it’s appropriate to make a political statement during the Super Bowl—because evidently it’s more sacred than Thanksgiving dinner.

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