Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
As brands drop teasers and hints about their big-budget ad spends heading into Super Bowl Sunday, one question remains: Is the Big Game the right place for a bold, perhaps political statement? Morning Consult recently conducted a study that found that only 20 percent of Americans feel it’s appropriate to make a political statement during the Super Bowl—because evidently it’s more sacred than Thanksgiving dinner.