5 Ways to Connect With Hispanic Millennials and Gen Zers

Nearly 24% of younger consumers is Latino, compared to 11% of boomers

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Contrary to how they’re often portrayed in the media, today’s young Hispanic population is dynamic, multicultural, heterogeneous and often multilingual, setting them apart from every other group, minority or otherwise. Mostly born in the U.S. or at least raised here, their Spanish and English proficiency crosses the spectrum. They’re Dreamers, literally and figuratively, optimistic and holding tight to the sorts of aspirations that go along with that.

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