84 Sculptures of Men Stand on the Edge of Buildings in This Haunting Anti-Suicide Campaign

Striking images mirror a disturbing U.K. statistic

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

To combat male suicide, a nonprofit has put 84 humanoid sculptures on top of a skyscraper and other building in London—the same number of men who take their own lives every week in the U.K.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...