Brands Need to Help Save the Environment

We need a rallying cry for climate change

An orange sky on the highway
To be successful in the long run, brands must continue to communicate and nurture their commitment to societal issues, including protecting the environment. Getty Images

It’s no secret that the Covid-19 crisis has transformed daily life for virtually everyone. And according to new research, it looks as though the pandemic has also changed our priorities in ways that could have permanent consequences for the planet—a fact we’ve been abruptly reminded of as the West Coast battles wildfires covering more land than the state of Rhode Island.

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Guy Hayward is global CEO at Forsman & Bodenfors.