Subaru Documents the Toll Wildfires Have Taken on California in This New Spot for the Forester

The Japanese automaker announces a commitment to reforesting parts of the state in new spot

Photo of a Subaru Forest
A fleet of Foresters will help reforest the West Coast. Subaru

In 2014, Japanese automobile gargantuan Subaru relied on special effects and bizarre super-sized monsters from popular manga series Attack on Titan to advertise the company’s compact crossover five-door SUV, the Forester. Six years later, the automaker didn’t need to rely on fiction to showcase the Forester’s hardiness in the face of extreme situations. Instead, it relied on the real-life dread of California’s wildfires. 

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@monicroqueta Mónica is a breaking news reporter at Adweek.