Guy Hayward is global CEO at Forsman & Bodenfors.
Brands Need to Help Save the Environment
Covid-19, the recent hurricanes and the devastating wildfires have reminded us all of our fragile humanity and what really matters—including the future of our planet and the environment for future generations.
4 Ways to Redefine the Global Agency, When Simply Being Global Is No Longer Enough
Once upon a time, global agency networks were created to help brands achieve their ambition of global expansion. Set up an office in a new country and sell your clients' products to new people; it was that easy.