Portrait of Guy Hayward

Guy Hayward

Guy Hayward is global CEO at Forsman & Bodenfors.

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The One Thing Agencies Must Do in 2021

Agencies

What agencies need to do in 2021.

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Brands Need to Help Save the Environment

Voice

Covid-19, the recent hurricanes and the devastating wildfires have reminded us all of our fragile humanity and what really matters—including the future of our planet and the environment for future [...]

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4 Ways to Redefine the Global Agency, When Simply Being Global Is No Longer Enough

Agencies

Once upon a time, global agency networks were created to help brands achieve their ambition of global expansion. Set up an office in a new country and sell your clients' [...]