Guy Hayward

  • Guy Hayward is global CEO at Forsman & Bodenfors.

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    Brands Need to Help Save the Environment

    Brand Marketing

    Covid-19, the recent hurricanes and the devastating wildfires have reminded us all of our fragile humanity and what really matters—including the future of our planet and the environment for future generations.

    This is a Profile

    4 Ways to Redefine the Global Agency, When Simply Being Global Is No Longer Enough


    Once upon a time, global agency networks were created to help brands achieve their ambition of global expansion. Set up an office in a new country and sell your clients' products to new people; it was that easy.