Ads Are Shifting From Aspirational to Honest in Their Portrayal of Parenting

Babies R Us, Kraft Mac & Cheese and Yoplait are going for realism

Babies can be gassy, fussy and gross, and they present parents with new challenges every day. Between the internet and the fact that every person you know will give you contradictory parenting advice, it can seem impossible to do the right thing. The reality is that as a parent—or even on your journey to becoming a parent—you will face hardships and make mistakes, and that’s OK, according to brands like American Greetings, Babies R Us, Kraft Mac & Cheese, Yoplait and Fridababy, all of which have released campaigns in the past six months showing a more honest portrayal of parenting in 2017.