Babies R Us Wants to Give Millennial Parents a More Honest Message About Parenthood

New work from BBDO shows it's OK not to be perfect

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For new parents, the pressure to get everything right—picking the right diapers, the right stroller, the right car seat—can be overwhelming. Babies R Us wants parents to know that it can help with those difficult purchasing decisions, and that it’s OK not to be perfect.

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