Toss Out That Baby Book! Fridababy Saves New Parents in Its First Brand Campaign

Nope, that's not a turkey baster

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Meet Eve. She’s super-pregnant. And everyone she knows and loves is about to freak her out.

“Solution”-based maternity brand Fridababy, best known for the NoseFrida Snotsucker, whose name will forever erase any doubt in your mind as to its purpose, is launching its first-ever brand campaign.

And in true millennial style, it’s banking on an identity that’s both irreverent and practical. The campaign, created by agency Special Operations and tagged “When s%*t gets real, you’ll be ready,” opens with a video called “The Baby Gift That’s Better than Cash.”

Through a pregnant woman named Eve, facing the Baby Shower from Hell, we get a glimpse of the kind of confusing information people share when you’re expecting your first child.



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