Toss Out That Baby Book! Fridababy Saves New Parents in Its First Brand Campaign

Nope, that's not a turkey baster

Meet Eve. She’s super-pregnant. And everyone she knows and loves is about to freak her out.

@luckthelady Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.