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Booking.com returns to the Super Bowl for the third-straight year, adding Tina Fey and Glenn Close to its list of stars touting online travel.
Back in 2022, Booking.com used its first Super Bowl ad—and Idris Elba—to coax travelers out of their pandemic-driven hibernation. Last year, it recruited Melissa McCarthy (and, to a lesser extent, husband Ben Falcone) to showcase just how much of the world had opened up to travelers as Covid-19 restrictions fell.