and Melissa McCarthy Make a Super Bowl Comeback

While the actress showed up for Kia in 2017, the travel site is building on its Big Game success from 2022

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

For the latest Super Bowl 57 advertising news—who’s in, who’s out, teasers, full ads and more—check out Adweek’s Super Bowl 2023 Ad Tracker and the rest of our stories here. And join us on the evening of Feb. 12 for the best in-game coverage of the commercials.

As pandemic restrictions loosened and pent-up travel demand let loose, three travel brands took the plunge and bought Super Bowl ads in 2022.

Only one has booked another trip to the Big Game in 2023.

Last year,



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in