and Idris Elba Bring Unsexy Back in Super Bowl Ad

The online travel agency turns dad jokes into an argument for reliability

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How do you build a convincing argument for an unsexy-but-practical business model? Get the sexiest man alive to make it for you.

Dutch online travel agency brought in filmmaker, musician (“ask Meghan and Harry”), automotive enthusiast, and Golden Globe-winning actor Idris Elba to pitch the brand’s square-but-reliable service to a Super Bowl audience. The 30-second ad will air at the beginning of the fourth quarter and does its best to turn the people’s Bond-in-waiting into an Aloha-shirt clad, wood-splitting, comfortable purveyor of dad jokes who—like the brand—is neither “flashy, sexy or lit.”




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