Booking.com and Idris Elba Bring Unsexy Back in Super Bowl Ad

The online travel agency turns dad jokes into an argument for reliability

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

How do you build a convincing argument for an unsexy-but-practical business model? Get the sexiest man alive to make it for you.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in