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The travel industry strained to reassure customers throughout the pandemic that their dashed flight and hotel plans were merely delayed.
Even Idris Elba needed a pep talk to help Booking.com sell that stance to Super Bowl viewers.
In the Dutch online travel agency’s first-ever Super Bowl ad—scheduled to air during the first commercial break in the fourth quarter—the actor and international superstar seeks some advice via video conferencing from a couple of other well-known Super Bowl pitchmen.