French Optician Asks Customers to Read the Small Print of Rival Deals in Eye Test Stunt

Droit de Regard and BETC Paris had customers study the terms and conditions of their competitors

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Sometimes, when you look at the small print, a deal can turn out to be too good to be true. It’s also the case that many of us don’t study the small print before realizing the error of our ways at the checkout line.

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