DTC Eyeglasses Brands See Spike in Online Sales During Quarantine

Eyewear ecommerce retailers are trying to find new ways to meet consumer demand

a pair of brown glasses
Ambr is just one DTC eyewear brand that saw a spike in sales during lockdown. Ambr Eyewear

Buying glasses has traditionally followed a predictable flow. Following an optometrist appointment, patients speak with an often commission-incentivized optician about which frames and lenses to spend up to $400 on.

This story first appeared in the June 22, 2020, issue of Adweek magazine. Click here to subscribe.
@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.