DTC Eyeglasses Brands See Spike in Online Sales During Quarantine
Eyewear ecommerce retailers are trying to find new ways to meet consumer demand
Ambr is just one DTC eyewear brand that saw a spike in sales during lockdown.
Ambr Eyewear
Buying glasses has traditionally followed a predictable flow. Following an optometrist appointment, patients speak with an often commission-incentivized optician about which frames and lenses to spend up to $400 on.
This story first appeared in the June 22, 2020, issue of Adweek magazine. Click here to subscribe.
