DTC Eyeglasses Brands See Spike in Online Sales During Quarantine

Eyewear ecommerce retailers are trying to find new ways to meet consumer demand


Buying glasses has traditionally followed a predictable flow. Following an optometrist appointment, patients speak with an often commission-incentivized optician about which frames and lenses to spend up to $400 on.

In the 2000s, direct-to-consumer companies like Warby Parker, Zenni Optical and others disrupted the typical customer journey by streamlining the process and selling prescription glasses online at a fraction of the market price. Online eyewear sales have continually outpaced the growth of in-store retailers and more brands have entered the market.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the June 22, 2020, issue of Adweek magazine. Click here to subscribe.