Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.
To promote the theatrical release of Aquaman and the Lost Kingdom on Dec. 22, Warner Bros. partnered with AR tech company Zero10 to bring the latter’s AR Mirrors to select movie theaters across Los Angeles and New York.
Moviegoers will be able to stand in front of the AR Mirrors to try on Aquaman’s costume in augmented reality and view themselves in an underwater scene.
The AR experience will be available in the AMC Burbank 16 theater in LA from Dec.