Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
To promote the theatrical release of Aquaman and the Lost Kingdom on Dec. 22, Warner Bros. partnered with AR tech company Zero10 to bring the latter’s AR Mirrors to select movie theaters across Los Angeles and New York.
Moviegoers will be able to stand in front of the AR Mirrors to try on Aquaman’s costume in augmented reality and view themselves in an underwater scene.
The AR experience will be available in the AMC Burbank 16 theater in LA from Dec.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in