Tommy Hilfiger Lets Shoppers Try on Clothes in AR With Zero10

The augmented reality experience will be available in three European stores

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Augmented reality technology company Zero10 is working with Tommy Hilfiger to bring its AR clothing “try-on” experience to three brick-and-mortar Tommy Hilfiger stores throughout Europe.

Zero10’s AR Mirror technology lets shoppers virtually try on clothing in retail stores using an in-store kiosk. The technology utilizes 3D body tracking, multiclass segmentation, and cloth simulation to allow the clothing to look realistic on screen.

“After working on our proprietary technology for two years, building the high-quality virtual try-on, it’s a significant step for Zero10 to finally bring the AR Mirror to the real world and provide new experiences for retail,” said George Yashin, CEO of Zero10.

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