At Michelob Ultra's Summer School, You Can Bring a Case of Beer to Class

Students and teachers are encouraged to sip on some brews

This year, Michelob Ultra claimed a minute of air time at the Super Bowl to pose an Aristotle-grade question: Are you happy because you win, or do you win because you’re happy? The spot, which coupled images of athletes like Anthony Davis and Serena Williams with stills of ordinary people drinking beer, emphasized the importance of finding joy in an entire journey and not just a favorable outcome.