The Big Game

Michelob Ultra’s Super Bowl Ad Shows a Different Side of Its World-Class Athlete Partners

The 60-second spot represents a quarter of Anheuser-Busch's national Big Game ad buy

Anthony Davis, Serena Williams and Peyton Manning are just three of the celebrities featured in the ad. Michelob Ultra

By Kathryn Lundstrom

January 25, 2021

The past year has forced a lot of people to reevaluate what’s important in their lives—forcing difficult decisions and putting different demands on our time, minds and bodies.

Kathryn Lundstrom
@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.
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