Michelob Ultra's Super Bowl Ad Shows a Different Side of Its World-Class Athlete Partners

The 60-second spot represents a quarter of Anheuser-Busch's national Big Game ad buy

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The past year has forced a lot of people to reevaluate what’s important in their lives—forcing difficult decisions and putting different demands on our time, minds and bodies.

For its Super Bowl ad this year, Michelob Ultra is taking cues from its star-studded lineup of athlete partners. Its 60-second spot combines historic images of Anthony Davis, Brooks Koepka, Peyton Manning, Alex Morgan, and Serena Williams with intimate footage of them spending time with family and friends.



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