As Everyone Else Moves On, Miller Lite and Bud Light Keep Bickering in Their Ads

March Madness brings out a new round of Super Bowl follow-ups

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Miller Lite has taken another swing at Bud Light over the category leader’s Super Bowl ads. And if you’re thinking, “Wait, wasn’t the Super Bowl well nigh on two months ago?”, then you would be absolutely correct.

The brands have been tussling in the marketing schoolyard since Bud Light dedicated most of its ad messaging at this year’s Super Bowl to the allegation that its competitors use corn syrup, while Bud Light does not. The ads followed Bud Light’s recent announcement it would become the first major beer to include ingredient and nutritional labeling on its packaging (unlike with food, such labeling is not required by government regulation for alcohol products).

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