Apologies Matter: What Lizzo and Beyoncé Can Teach Marketers

Both award-winning artists provide valuable lessons in taking quick action and rebuilding trust

Social Media Week Europe gives you exclusive access to live discussions with social media and digital marketing experts in London, 7–8 Nov. Save 20% on your pass today (ends 3 Oct.).

Fans went wild this summer when two superstars dropped their highly anticipated albums. Lizzo released Special while Beyoncé released her seventh studio album Renaissance. We were all excited to binge each and every song.