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Three days into the new year, we already have our first brand mea culpa of 2022. Pabst Brewing Company apologized today for a string of crude tweets and replies taking aim at the annual Dry January teetotaler movement.
The hubbub started early this morning with an initial tweet on Pabst Blue Ribbon’s verified account that said: “Not drinking this January? Try eating ass!” Another tweet pointed to a marketing program called “Wet January,” announced with a tacky testosterone-fueled piece of artwork featuring dolphins and a jet ski, as PBR’s apparent counterpoint to Dry January.