Adweek's Super Bowl Bot Wins Shorty Award for Best Use of AI

The tool, trained to pitch ad concepts, beat 3 other global brand finalists, including a Cannes Innovation Grand Prix winner

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Watch your backs, agency creatives. Adweek’s Super Bowl Bot, an AI trained to pitch Big Game ad concepts, has just been honored as the year’s best use of artificial intelligence by the 2020 Shorty Awards.

In taking the category’s top honor over three other finalists, Adweek’s project even beat last year’s Cannes Innovation Grand Prix winner, “See Sound” from Wavio.

Launched in late 2019 and announced publicly in January, Adweek’s bot was trained on thousands of real Super Bowl ad descriptions, including from Adweek’s own Super



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