Adidas Teams Up With Universal Standard for a Truly Size-Inclusive Collaboration

'We take size out of the conversation'

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Adidas is making its products accessible to people of more sizes through a collaboration with inclusive sizing pioneer Universal Standard.

The collection, which launches today online and in select Adidas stores in New York City, Santa Monica and Portland, will carry five styles in four colorways in a range of sizes that’s broader than what the athletic giant typically offers: sizes XXS-4XL. The pieces are priced from $40 to $90.

According to Universal Standard co-founder Alex Waldman, Adidas came to the company about eight months ago and proposed a collaboration.

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