Adidas Ramps Up Sustainability Efforts With Increased Focus on Recycled Materials

The brand is committed to only using eco-friendly elements in products by 2024

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.

Adidas is making strides in the world of sustainable practices—and leaning heavily into recycled materials.

This year, it’s on target to produce 11 million pairs of shoes made from recycled ocean plastic as part of its partnership with Parley for the Oceans

The brand’s Parley products are made with plastic waste collected via partner organizations across at-risk coastal areas like the Maldives. From there, the marine waste is upcycled and turned into new products, like footwear.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in