Adidas Ramps Up Sustainability Efforts With Increased Focus on Recycled Materials

The brand is committed to only using eco-friendly elements in products by 2024

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Adidas is making strides in the world of sustainable practices—and leaning heavily into recycled materials.

This year, it’s on target to produce 11 million pairs of shoes made from recycled ocean plastic as part of its partnership with Parley for the Oceans

The brand’s Parley products are made with plastic waste collected via partner organizations across at-risk coastal areas like the Maldives. From there, the marine waste is upcycled and turned into new products, like footwear.

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