Key Insights
- BK's Impossible Whopper launch was huge.
- KFC goes meatless, too.
- McDonald's finally jumped in the fray.
- Kristen Bell and Dax Shepard get uncomfortably honest for LightLife.
- Beyond Meat and Impossible dig into culture.
Before the chicken sandwich-fueled stampede of the late summer and fall, there was the meatless movement of 2019, where alternative proteins were all the rage.
