Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.
The products, made from plants yet designed to mimic the texture and experience of meat (right down to “bleeding” burgers) grabbed national headlines. Players like Impossible Foods and Beyond Meat built billions of dollars in brand value and jockeyed for deals with fast food and supermarket chains, meal kits, college campuses, stadiums, hotels and theme parks.