6 Standout Marketing Campaigns in 2019's Sizzling Fake Meat Movement

Burger King's Impossible Whopper, KFC's chicken-free chicken and other memorable ads

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Before the chicken sandwich-fueled stampede of the late summer and fall, there was the meatless movement of 2019, where alternative proteins were all the rage.

The products, made from plants yet designed to mimic the texture and experience of meat (right down to “bleeding” burgers) grabbed national headlines. Players like Impossible Foods and Beyond Meat built billions of dollars in brand value and jockeyed for deals with fast food and supermarket chains, meal kits, college campuses, stadiums, hotels and theme parks.

Those

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