Brand Purpose

How Faux Meat Is Beefing Up Burger King, Subway and Dunkin' Menus

Plant-based protein brands are expanding their reach with new distribution deals

Two faux meat sandwiches from Dunkin'.
Plant-based proteins are offering healthier and more sustainable options at fast-food chains.Courtesy of Beyond Meat
By T.L. Stanley

August 19, 2019

A plant-based patty that might convincingly pass as meat? As recently as a year ago, when most of us still thought of “veggie burgers” as flat discs made from mushrooms or black beans, such a creation still felt like near-future science fiction.

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This story first appeared in the Aug. 19, 2019, issue of Adweek magazine. Click here to subscribe.

T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

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