How Faux Meat Is Beefing Up Burger King, Subway and Dunkin' Menus

Plant-based protein brands are expanding their reach with new distribution deals

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A plant-based patty that might convincingly pass as meat? As recently as a year ago, when most of us still thought of “veggie burgers” as flat discs made from mushrooms or black beans, such a creation still felt like near-future science fiction.

But this has been a sizzling summer in the plant-based protein world, with leading faux-meat brands securing big deals almost weekly, sparking media coverage and international discussion of the trend along the way.

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This story first appeared in the Aug. 19, 2019, issue of Adweek magazine. Click here to subscribe.