How Black Twitter Turned the Popeyes Chicken Sandwich Into a Viral Phenomenon

The sandwich of the summer takes the spotlight at Brandweek

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PALM SPRINGS, CALIF.—The Popeyes Chicken Sandwich doesn’t have a complicated recipe with secret ingredients that leave customers guessing. In fact, according to Fernando Machado, the global CMO for Burger King and Popeyes, there’s “nothing fancy” about the sandwich, which has just four ingredients: a brioche bun, mayo, pickles and, of course, a piece of buttermilk fried chicken.

Simply, it was a “killer product,” Machado said onstage at Brandweek alongside Angela Brown, social strategist at GSD&M, and God-is Rivera, the global director of culture and community at Twitter, during their “Y’all… The Popeyes Chicken Sandwich Case” panel on Monday.




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