5 Ways to Reframe Your Thinking and Marketing

Don’t think like an advertiser

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It’s time to reframe your thinking, to get creative and get practical. Jorg Greuel/Getty Images

Covid-19 has cut off many paths of traditional advertising, leaving brands unsure about how to reframe marketing. This is the second time I’ve encountered a Covid-19-like moment. Fortunately, the first was a drill, a brief from a client years ago: What should we do in a world without paid advertising? What should we do in a world gone dark?

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@barkleyus Jim Elms is chief engagement officer at Barkley.