5 Ways Brands Can Avoid Getting Lost in the Passing Wellness Fad

With a larger societal change, you’ll want to tap in on a deeper level

Welcome to the world of wellness, which is the philosophy that true health relies on the holistic care of the mind and body and that preventative healthcare is as important as treatment. As millennials age and become the highest spending generation, they are credited with driving the $4.2 trillion global wellness industry. But for every generation, wellness has become a part of life.

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